the conversation between you as a business and a marketing agency often get very confusing, and you would be end up with data, numbers, promises, and crazy strategies which makes your decision to hire the right digital marketing agency even harder and more complicated
today i will share with you the main questions to ask before hiring a digital marketing agency:
1- Are we on the same page?
The most important thing to maintain a healthy and a functional relationship between you and your digital marketing agency is for the agency to have a full understanding of your industry, business, target customers, goals, and expectations. Because only after properly understanding a business, a marketing specialist could create the perfect marketing strategies and campaigns.
Always ask different questions to make sure that both of you are on the same page.
2- what should I expect in what time frame?
Unfortunately, many digital marketing agencies make unrealistic promises to business owners, which leaves these business owners with high hopes and unrealistic expectations. As a result, meeting expectations is one of the things that most people who work with digital marketing agencies struggle with. For this reason, you should make sure that you give your marketing agency logical and practical expectations, and they should be completely transparent about their ability to meet those expectations.
3- how would you manage my budget?
This is one of the most sensitive yet highly important topics that you must discuss with your marketing agency, and therefore try to have a full understanding of how your budget is going to be managed by the marketing firm to stay as efficient and as effective as possible.
Here are some examples of budgeting questions to keep in mind:
- What is your recommended budget?
- How would this budget be split amongst different platforms?
- Would you do A/B testing
- What is the average cost per click (PPC) for my business-related keywords?
4- who is my point of contact and how regular communication will be?
Here at Ranked, we often hear this complain from our clients about how much they suffered with previous marketing agencies that lose contact with them once the contract is signed or their point of contact keeps on changings which makes tracking your marketing campaigns a very hectic process, and that is very important to keep in mind, make sure that your main point of contact is your account manager, the person who is executing your marketing campaigns (and not the sales person you first met) because those are the only people within an agency who are responsible for the performance, the success or failure of your marketing campaigns. You should also be clear of the frequency of contact between you and your account manager to keep things running smoothly and for both of you to be on the same page.
Obviously, choosing the right marketing partner is not easy, so make sure that you choose a reputable marketing agency with proven results and a team who perfectly understands your business goals to help you achieve them